Willy is a partner at OTC APAC.
OTC APAC provides training, consultancy, and mentorship services to assist entrepreneurs in transforming their business models, strengthening their competitive edge and bottom lines, and globalising their businesses.
OTC APAC is involved with business consultancy, corporate restructuring, cross border listing, venture capital, strategic fund management, and mergers & acquisitions. OTC APAC consults with entrepreneurs in formulating global capital markets strategies, to raise capital and to grow from start-ups to publicly traded global companies. OTC APAC has built arguably one of the largest communities of entrepreneurs, business owners and investors in Singapore and the APAC region.
For more info, visit OTC Markets website at
Willy has been an entrepreneur all his life. He founded a technology startup which became arguably the leading Mobile App Developer in Singapore & Malaysia, with more apps developed than any other app developers at one point in time. His esteemed clientele includes City Chain, Singapore Mint, Pet Lovers Centre, ASME, Civil Service Club Singapore & Rockwills. His company subsequently filed for an IPO in the US market.
Willy is a well sought after speaker in the area of digital marketing. He was an invited speaker at "Marketing in Social Age" hosted by Microsoft Singapore, "Social Media Marketing 2010" organized by Marcus Evans, "The Internet Show 2010/2011" organized by Terrapinn, "China Social Media Master Class" in Shanghai organized by Toplink Conference, "World Bloggers & Social Media Summit 2012", "Mobile Marketing with Social Media Strategies" organized by Crown Leadership International Group, among many others, to share his experience and ideas with marketers and C-level executives. Together his mentor and friend, Mr. K C See, Willy developed the first "Certificate in Social Media Marketing" in Asia.
Willy had been a celebrity columnist with Asia’s fastest growing business magazine, the “SME & Entrepreneurship Magazine”. His monthly column “Social Media Marketing with Willy Lim” provides invaluable insights for business owners. Willy developed the first NICF Social Media Course and lectured at ISS National University of Singapore, delivering tremendous value to business owners on the effective use of social media for business. To give back and nurture budding entrepreneurs, Willy lectured on "Becoming An Entrepreneur" at Nanyang Polytechnic and James Cook University, and was a Business Mentor helping startups at SMU.
Willy was a Singapore Government Public Service Commission Scholar, graduated with a Masters Degree in Computer Science from National University of Singapore.