Lily is an advertising veteran turned social entrepreneur.
Her advertising career started in Singapore. She was one of the pioneering members in direct & digital at Euro RSCG. In 2004, Lily moved to Beijing to lead global brand teams for OgilvyOne and was promoted to Managing Director in 2012. Under her leadership, the teams produced outstanding creative and effective campaigns that grew business for clients and won awards internationally and locally. They pocketed the first Echo Gold as the first Chinese agency ever won this top prize.
With a growing sense of social responsibility, and a belief that business solutions can solve social problems, Lily moved onto a new chapter in 2016. She works with Leping Social Entrepreneur Foundation, a leading China foundation focusing in building ecosystem for social innovation and philanthropy sector. She serves as a business consultant to investees and social entrepreneurs.
Lily is also a board member of Bamboo Foundation. She develops social projects that help underserved communities in Cambodia with Bamboo Foundation.